To celebrate the launch of our new denim line we reached out to our circle of favorite inspiring women and outfitted them with their very own pair of BAM denim.
Here we follow up with one of our Dream Babes, Joanna Williams, at her studio to see how she's been wearing her Collector Fit denim - And since she is a master of vintage textiles, we also dressed her up in our new 1950s-inspired embroidered Cherry Collection made exclusively for MatchesFashion.com
Joanna wearing our Cherry Peasant Blouse in Vintage White
Tell us a bit about you and what you do.
"I own Kneeland Co., a Textile & Design Concept Studio, sourcing vintage and antique prints that are sold to designers for inspiration. In addition, I consult on various projects in fashion and home related to the creative design process."
Joanna's mood board for Kneeland Co.
We love to hear about vintage finds. Whats your favorite vintage denim score of all time?
"I always go back to a pair of vintage Levis cut-offs that I found at a thrift store in 8th or 9th grade. They fit me perfectly, and that was the first time I had the Levis moment that every girl has when she finds the perfect vintage pair. Its like they were made for you and you only, to give you magical powers. I always wore a brown vintage belt with them that had painted birds all over it. I still own the belt, but I lost the shorts sometime in my twenties. Total devastation."
Joanna wearing her Collector Fit denim in Light Wash
What has been your favorite moment in your BAM denim so far?
"I wore my BAM denim to a wine bar not long ago and met up with a couple of friends I hadnt seen in a long time. It was a hot summer night filled with too much ros and it was the most fun Ive had on a night out in LA in a while. I had a fresh tan and brought some good conversation and I felt pretty damn good."
Joanna wearing our Cherry Peasant Blouse in Black
Joanna wearing our Cherry Off the Shoulder Dress
Well be following up with each of our BAM babes over the next few months, to hear tales of days spent since - in their BAM denim. Stay tuned!SHOP THE CHERRY COLLECTION
About Kneeland Co.
Kneeland Co. was founded in 2010 as Joanna's way of sharing her discoveries, resources, inspiration, and ideas. Located in Los Angeles, Kneeland Co. is a consulting service for designers who seek out Joanna to bring her world to them.
Her clients include global lifestyle brands, luxury and contemporary fashion design studios, & interior designers, and has been featured in publications including The New York Times T Magazine, VOGUE, ELLE Decor, and WSJ.
#BAMDreamBabe: Collector Fit DenimSEE THE SHOOT