To celebrate the launch of our new denim line we reached out to our circle of favorite women - the artists, designers, makers, moms, movers and shakers who inspire us every day with what they do. We outfitted each of these beauties with their very own pair of BAM denim and one of our essential tees - then turned on the salsa music and started the party...
There is always something magical that happens when women gather.
This day was made even more special as we watched our friends, some of them connecting for the first time - interact with both each other and with their new BAM jeans.
The highlights? A soft California sunlight drifting in the studio, as Beatrice mixed up the fruit and wine spritzers...the sound of women's laughter, the intimacy of 'getting to know you' conversations and Heather's daughter, Isla, drawing the sweetest portraits of each woman as Nastassia Brückin photographed them.
Add to that the moving array of personal touches each woman brought along to customize with her BAM essentials - from shoes to jewelry, to the pink neon cowboy hat that we had on hand for high style honky tonk vamping.
Candace Shane's shoe options.
All and all it was an incredibly moving experience for us - watching the denim collection we've been working long and hard to create - take on vibrant life within this amazing circle of women.
Thanks to all these beauties for taking part in the good times...SHOP OUR NEW COLLECTION
BAM Babe Updates:
Joanna WilliamsVIEW UPDATE
Candace ShaneVIEW UPDATE